mommy wipes founder

Woman of Substance: Julia Webb of Mommy Wipes.

This month’s woman of substance is the lovely Julia Webb, founder and CEO of Mommy Wipes, the clever and helpful individually-wrapped stain cleaning wipes that I’ve mentioned several times on the blog over the past few months and that now have a permanent place in my diaper bag. I love featuring strong female entrepreneurs of all stripes but I have to say I was particularly motivated to track Julia down because I could tell that hers was a product built by a mother looking for a better (more convenient, safer!) solution, and what is more inspiring than a woman who sees a problem, takes matters into her own hands, and creates something new?

Julia’s founding story did not surprise me in this regard: “One day I was complaining that I couldn’t stay clean for two minutes while around my kids,” she explained, “and my husband said, ‘You should create a wipe for that.’ And I thought it was a great idea. After fighting my fears I set out to find a manufacturer to help me develop Mommy Wipes.”

“Between food flying, drinks spilling, makeup smearing, and infants spitting up,” she explained, “a parent’s clothes are destined to attract stains.”

I can say from first-hand experience that Julia’s wipes are excellent to keep on hand for the inevitable spill or smear while outside of the home. They also work well on stroller seats and infant carriers — mine are always a mess between sunscreen and snacks and these enable me to clean up even difficult-to-launder materials/products.

Below, get to know Julia a little bit better by reading her inspiring answers to my Proust Questionnaire:

Your favorite qualities in a woman. 
Strength, feminism, and empathy. I admire women who aren’t afraid to show their strength, women who support and uplift other women, and
women who are grounded and empathetic.

Your favorite heroine. 
Tamika Mallory. She’s so courageous and I really respect her tenacity for social justice.

Your main fault. 
Being too humble. One thing I constantly hear that women do — and I’m guilty of it, too — is that we sometimes downplay our achievements, experience, or accolades. A year ago, I saw a quote that read “stop shrinking yourself to make others feel big.” That hit me like a ton of bricks. I had been shrinking myself so others wouldn’t feel intimidated or perceive me as a “know it all” or “arrogant.” However, I now realize that I can be bold and confident — characteristics that do not equate with being boastful or insensitive.

Your greatest strength. 
Perseverance.

Your idea of happiness. 
Spending time with my children while traveling scenic destinations.

Your idea of misery. 
Lately, I have been so distraught by the unlawful killings of Black Americans that I haven’t watched the news. I’m an avid cable news viewer and I’ve been staying away from social media–not because I want to, but
because I’ve been feeling a deep pain that’s sticking with me a lot more than ever before and all I can do to cope with the anguish is close my eyes from the unfortunate reality.

Currently at the top of your shopping lust list. 
Patio decor and Mixtiles.

Desert island beauty product. 
Undefined Glow Gelee. I love it. I have sensitive skin, so when I find a product that doesn’t break me out, I’m obsessed!

Last thing you bought. 
Cinnamon and vanilla extract.

I feel most empowered wearing… 
Earrings and red lipstick.

Favorite Magpie post.
Magpie Book Club: Isabel Wilkerson’s The Warmth of Other Suns. Someone gifted this book to me a couple of months ago, but I decided to read Caste by Isabel Wilkerson first.

Channel Julia Webb…

Channel Julia’s stylish, practical motherhood vibe by shopping any of the Julia-inspired finds below (click images or see notes below for product details).

ALICE + OLIVIA SWEATER // ISABEL WILKERSON’S CASTE // KOSAS LIPSTICK // SESSUN TROUSERS // BALLERINA DOLL // NIELSEN-MASSEY VANILLA // THE ROW SANDALS // UNDEFINED BEAUTY GLOW GELEE // TODDLER MOTO LEGGINGS // MZ WALLACE MEDIUM METRO TOTE // MOMMY WIPES // VEJA TODDLER SNEAKERS // RE-PLAY TODDLER CUPS // BRAVEJUSTICE COLLAPSIBLE SNACK CUP // BABYZEN YOYO STROLLER // TRUFFLE CO TECH POUCH

P.S. More women of substance profiles here. Do you have someone you want to nominate? Email your suggestions to jennifer@thefashionmagpie.com.

P.P.S. On fighting coronavirus in my tiny Manhattan apartment with two small children.

P.P.P.S. Recent Amazon finds and Halloween jammies for little ones.

6 Comments

  1. Amazing interview, Jen! Julia is incredibly inspiring — I love that she had the creativity and ingenuity to create a product that she needed. I’m adding Mommy Wipes to my next Amazon order! I found her questionnaire answers so motivating and heartening as well, and completely agree with Katelyn’s enthusiasm for that response to the “main fault” question. So many women I know (including myself) would do well to keep this in mind!

    xx

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