Privacy Policy

The Fashion Magpie Privacy Policy

Last Revised: August 20, 2020

Welcome! This webpage explains the extent to which the Fashion Magpie, LLC (“Fashion Magpie,” “Company,” “we,” “us,” and “our,”) handles your personal information as you navigate the blog.  Fashion Magpie respects your privacy and is committed to protecting your privacy through our compliance with this Privacy Policy (the “Policy”).  This Policy should be read with our Blog Terms of Use, into which this Policy is incorporated by reference.

This Policy describes:

  • the types of information we collect from you or that you may provide when you visit our blog available at: https://www.thefashionmagpie.com/ (the “Blog”); and 

  • our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect on this Blog or in emails and other electronic messages between you and this Blog, and information gathered when you interact with our advertising on third-party websites if such advertisements include links to this Policy.

This Policy does not apply to information collected by us offline or through any other means, including on any other website operated by the Fashion Magpie or any third party, or information collected by any third party through any application or content (including advertising) that may link to or be accessible from the Blog (for further information, see below, “Third-party Websites”).

Please read this Policy carefully to understand our practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, then please do not use our Blog.  By using our Blog, you agree to the terms of this Policy.  This Policy may change from time to time (see below, “Changes to this Policy”).  Your continued use of our Blog after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

What information does the Blog collect?

To ensure that we provide you with the best possible experience, we will store, use, and share information about you in accordance with this Policy. 

Information You Provide to Us

Personal Information is any information that can be used to individually identify you from a larger group, such as data including, but not limited to, your:

  • first and last name;
  • email address;
  • your website; and
  • comments or messages provided in free text boxes.

You may provide us Personal Information when you: 

  • request information about the Blog or the stories and products we feature;
  • subscribe to our emails; or
  • comment on our posts.

The information that you provide in each case will vary.  In some cases, you may be able to provide Personal Information via email or free text boxes, such as contacting us to request further information.  When providing your Personal Information, please provide only relevant information and do not provide sensitive information, such as Social Security numbers, credit card information or other sensitive personal data. 

Automated Information Collection

In addition to the information that you provide to us, we may also collect information about you during your visit to our Blog.  We collect this information using automated tools that are detailed below.  These tools may collect information about your behavior and your computer system, such as your internet address (IP Address), the pages you have viewed, and the actions you have taken while using the Blog.  Some of the tools we use to automatically collect information about you may include:

  • Cookies.  A “cookie” is a small data file transmitted from a website to your device’s hard drive.  Cookies are usually defined in one of two ways, and we may use either (or both) of them: 

    (1) session cookies, which do not stay on your device after you close your browser, and

    (2) persistent cookies, which remain on your device until you delete them or they expire. 

Of course, if you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s settings.  However, by disabling cookies on your device, you may be prohibited from full use of the Blog’s features or lose access to some functionality.

  • Google Analytics.  The Blog sends aggregated, non-Personal Information to Google Analytics for the purpose of providing us with the ability to conduct technical and statistical analysis on the Blog’s performance.  For more information on how Google Analytics supports the Blog and uses information sent from the Blog, please review Google’s privacy policy available at https://policies.google.com/technologies/partner-sites.
  • Web Beacons.  A Web Beacon is an electronic image.  Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior.  If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails.  We may also use them to track if you click on the links and at what time and date you do so.  Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Blog.  This information is only collected in aggregate form and will not be linked to your Personal Information.  Please note that any image file on a webpage can act as a Web Beacon.

  • Embedded Web Links.  Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link.  The tracking is accomplished through a redirection system.  The redirection system allows us to understand how the link is being used by email recipients.  Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you.  This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.

  • Third-party Blogs and Services.  We work with a number of service providers of marketing communications technology.  These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide.  The information collected can be gathered on our Blog and also on the websites where our marketing communications are appearing.  For example, we may collect data where our banner advertisements are displayed on third-party websites.

Do I have any choices in selecting preferences for privacy?

Yes.  We want to provide you with relevant information that you have requested.

If we provide subscription-based services, such as email newsletters, we will allow you to make choices about what information you provide at the point of information collection or at any time after you have received a communication from us while you are subscribed.  Transactional or service-oriented messages are usually excluded from such preferences, as such messages are required to respond to your requests or to provide goods and services, and are not intended for the purposes of marketing.

We will not intentionally send you email newsletters and marketing emails unless you consent to receive such marketing information.  After you request to receive these emails, you may opt out of them at any time by selecting the “unsubscribe” link at the bottom of each email.  Please note that by opting out or unsubscribing you may affect other services you have requested we provide to you, in which email communication is a requirement of the service provided.

How can I make sure my Personal Information is accurate?

We strive to maintain and process your information accurately.  We have processes in place to maintain all of our information in accordance with relevant data governance frameworks and legal requirements.  We employ technologies designed to help us maintain information accuracy on input and processing.

To view and change the Personal Information that you have provided to us, you can contact us directly for assistance.

I’m still a minor.  Is this Blog for me?

The Blog is a welcome space for anyone, but we do not intentionally seek to gather Personal Information from individuals under the age of thirteen (13).  We do not target the Blog to minors, and would not expect them to be engaging with our Blog or services.  We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet.  If we are aware of any Personal Information that we have collected about minors, we will take steps to securely remove it from our systems.

How does the Fashion Magpie use my information?

The information we gather and that you provide is collected to provide you information and the services you request, in addition to various other purposes, including, but not limited to:

  • Assisting you with items such as personalized experiences, facilitation of product usage, and enforcement of Terms of Use.  
  • Preventing malicious activity and providing you with a secure experience. 
  • Providing service and support for services you request.
  • Providing marketing communications that are effective and optimized for you.
  • Keeping you up-to-date with the latest benefits available from us.
  • Preventing unwanted messages or content.
  • Measuring the performance of our marketing programs.
  • Contacting you about services and offers that are relevant to you.

How does the Fashion Magpie share my information?

We do not sell or lease your information to any third party.  We may disclose your Personal Information to our trusted third-party business partners in accordance with this Policy. We work with a number of partners that help us process your requests, deliver customer service and support, send email marketing communications, and provide experiences that you have come to expect from us.  We will share your Personal Information with these third parties in order to fulfill the service that they provide to us.  These third-party partners are under contract to keep your Personal Information secure and not to use it for any reason other than to fulfill the service we have requested from them. 

Except as described in this Policy, we will not share your information with third parties without your notice and consent, unless it is under one of the following circumstances: 

  • Responding to duly authorized information requests from law enforcement or other governmental authorities.
  • Complying with any law, regulations, subpoena, or court order.
  • Investigating and helping prevent security threats, fraud, or other malicious activity.
  • Enforcing or protecting the rights and properties of the Fashion Magpie or its subsidiaries.
  • Protecting the rights or personal safety of Fashion Magpie’s employees.

There are circumstances where the Fashion Magpie may decide to buy, sell, or reorganize its business in selected countries.  Under these circumstances, it may be necessary to share or receive Personal Information with prospective or actual partners or affiliates. In such circumstances, the Fashion Magpie will ensure your information is used in accordance with this Policy.

Are all the websites linked to the Blog owned by the Fashion Magpie?

No.  This Policy does not apply to websites or other domains that are maintained or operated by third parties or our affiliates.  Our Blog may link to third-party websites and services, such as Amazon, Etsy, Facebook, Instagram, and Pinterest, but these links are not endorsements of these sites, and this Policy does not extend to them.  Because this Policy is not enforced on these third-party websites, we encourage you to read any posted privacy policy of the third-party website before using the service or site and providing any information. 

If I purchase a product I saw on the Blog, who gets my money?

The Blog is part of several affiliate-advertising programs.  This means that if you click and make a purchase through certain links on the Blog, the Fashion Magpie may make a commission from that purchase. Please rest assure that we never feature a product or brand that we would not personally wear or use ourselves.

If I am a California resident, do I have any special rights?

You do!  Pursuant to California Civil Code Section § 1798.83, we will not disclose or share your Personal Information with third parties for the purposes of third-party marketing to you without your prior consent.

Other than as disclosed in this Policy, the Blog does not track users over time and across third-party websites to provide targeted advertising.  Therefore, the Blog does not operate any differently when it receives Do Not Track (“DNT”) signals from your internet web browser.

What if I visit the Blog from outside the United States?

We do not warrant or represent this Policy or the Blog’s use of your Personal Information complies with the laws of any jurisdiction outside the United States.  In fact, to provide you with our services, we may store, process, and transmit information in the United States and other locations around the world, including countries that may not have the same privacy and security laws as yours.  Regardless of the country in which such information is stored, we will process your Personal Information in accordance with this Policy. 

Will this Policy ever change?

Probably.  If we make any changes to this Policy, a revised Policy will be posted on this webpage and the date of the change will be reported in the “Last Revised” block above. You can get to this page from any of our webpages by clicking on the “Privacy Policy” link (usually at the bottom of the screen).

How do you keep my Personal Information safe?

We use reasonable technical, administrative, and physical safeguards in order to protect your Personal Information against accidental loss and from unauthorized access, use, alteration, and disclosure.  However, we can never promise 100% security.    If you believe your Personal Information has been compromised or used without authorization, please let us know immediately.      

How do I contact you for more information?

We value your opinions and welcome your feedback.  To contact us about this Policy or your Personal Information, please contact us at jennifer@thefashionmagpie.com.